Though not in the same class as professional photography, the pictures are adequate to show the work in detail. And we really want customers to see everything. The pictures on the blog are high resolution and expand to full screen on white backgrounds to showcase the work. Click for the full page image and zoom in to see the fabric weave or a close up view of stitch work. Nothing says how much care or take pride in the work more clearly than the pictures.
We show everything. Buying decisions are made on those pictures and if a customer can’t get hands on a sample, the next best thing is a clean, detailed picture and useful descriptions. If a piece of work won’t stand up to that kind of scrutiny, it doesn’t ship. The attention to detail really drives the business.
In order to capture the half dozen or so images that illustrate the typical blog entry, literally hundreds of pictures may be required trying variations in light and angles. They all get processed through image filters to find the best way to present the product.
In the past, a select few have been loaded onto the blog with the remainder stowed on disc. The collection is extensive. It occurred to us that making these images available might be of interest to our customers (and, let’s face it -competitors.)
An organized Photobucket image library has been accumulating. As of this writing, it shows a relatively small selection but will grow with continual updates. The end result will be an expansive, detailed look at Down Range Gear’s portfolio.
Periodically checking in will not only show items currently offered, but from time to time, also reveal pending, unreleased projects. At lest two such items are in the album as of this writing. Whenever practical, blog entries will link to more extensive picture collections to give customers and readers an expanded view of the item.